The beauty service landscape presents unique challenges for businesses like CH Group, as customers typically purchases packages that span multiple visits across various branches. Each interaction can influence a customer's decision to continue using the services and ultimately purchase additional offerings. To thrive in this complex environment, CH Group needed a comprehensive solution to analyze the customer journey, both from a high-level perspective and in granular detail. However, this required seamless integration and collaboration among multiple departments, including sales, customer support, and front-line staff, presenting an intricate challenge for the organization.

We provide an end-to-end data engineering service to connect multiple datasets to create a working dataset that can be easily manipulated and analyzed by business analyst, management and front-line staff.

With our innovative data solution in place, CH Group has gained the ability to analyze a wealth of crucial metrics and uncover hidden patterns throughout the customer journey, encompassing aspects such as upselling and visit frequency. Beyond enhancing customer understanding, our data engineering process has also revealed numerous operational challenges that, if left unaddressed, could have resulted in significant financial repercussions. By shedding light on these issues, our platform empowers CH Group to drive continuous improvement and elevate their business to new heights.