How did Harley Davidson use AI to improve their sales

Key Takeaways in bullets

• AI helped Harley Davison to: Reach new audiences- Personalize their messaging - Make more impactful campaigns- Increase customer loyalty and engagement with the brand. Harley Davidson found that using AI in their marketing strategies allowed for better targeting, content curation and segmentation of customers, resulting in higher ROI on campaigns and increased customer satisfaction
• Automated segmentation and personalization of marketing messages is key for Harley Davidson. They help them uncover entire demographics that the business has never considered before.
• AI-guided marketing is no longer big-tech-only. Any company now can make use of many software-as-a-service platform to adopt cutting-edge technologies

Who is Harley Davidson?

Harley Davidson is an iconic American motorcycle manufacturer founded in 1903. It was originally a family-owned business but has since become one of the largest motorcycle companies in the world with dealerships located across the globe. The company is known for its classic designs, quality craftsmanship and customizing options that bring out each owners unique style. In recent years, Harley Davidson has embraced the use of Artificial Intelligence (AI) to help them stay ahead of the competition and increase their market share.

The Problem They Are Facing

Selling a high-end, hand-assembled product is a low-volume business; One branch in New York only makes one or two weekly sales. Therefore, it's important to spend money to attract customers, especially on attracting the right customers. They need to determine who, and where their customers can be reached and they need the data.

How is Artificial Intelligence (AI) used in practice?

Harley Davidson is using AI to reduce the cost of acquiring and retaining customers, allowing them to better target their customers. For example, AI can help Harley Davidson customize advertisements, analyze customer profiles and predict when a customer is likely to buy or service a motorcycle. In addition, they use AI technology to track their dealerships' performance and sales trends, so that they can quickly respond to changes in the market. AI helps them analyze data quicker and more precise and it helps them spot patterns and correlations that would never be seen by a human analyst.

The Results

Harley Davidson is seeing great results from their AI initiatives. The company has experienced an increase in sales and higher customer satisfaction scores. Due to their improved marketing efforts, customers are spending more on accessories and services when they visit dealerships. After moving to AI-driven customer targeting, Harley-Davidson New York increased its lead generation by 2930%. It also opened the company up to entire new audiences that it had never previously marketed to.

They also found what wordings in their advertisement is more effective. They realize their customers responded far better to the word "call" in adverts than "buy" - 447% better. Their AI system was able to recognize this and help marketers to better improve their content.

If you are keen to adopt AI in your association, contact us now!

We can help you to find the right AI solution for your business and make sure it is implemented correctly. Don't miss out on all these opportunities that AI has to offer - start with us today!

Harley Davidson's use of Artificial Intelligence (AI) shows just how powerful this technology can be. By leveraging data and machine learning, Harley Davidson was able to reduce costs, increase lead generation, and customize their ads for maximum customer satisfaction. If you're looking to get the most out of your marketing efforts, consider investing in AI today!

‍